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Thriving Therapist Talk: Business and Marketing Tips for Therapists

with Nadene van der Linden

This show shares business and marketing tips that work for therapists. Nadene guides you to thrive as a therapist and create the kind of life and business that has the freedom, flexibility and income you dream of.

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Episode 20. Building a Therapist Brand Without Oversharing: Maintain Boundaries and Client Trust

In this episode of Thriving Therapist Talk, Nadene van der Linden discusses distinction between personal branding and personal life, particularly for therapists. She emphasizes the importance of maintaining boundaries to protect both the therapist and the client, and explains how a personal brand can be developed without disclosing personal details.

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Episode 17. The More Clients, More Money Trap for Therapists Exposed

Been told to see more clients if you want to make more money? It works but it’s also a recipe for burnout and in some cases it’s just not even possible. In this episode, Nadene Van Der Linden discusses the financial challenges faced by therapists and the limitations of relying solely on client-based income. She emphasizes the importance of charging appropriately and exploring additional income streams that do not require direct client interaction.

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Episode 16. Marketing for Therapists: Tapping into Core Emotional Needs

Inspired by writing her new training  The Evolved Core Emotional Needs: Techniques to Increase Impact in Your Therapy Room , Nadene Van Der Linden, a clinical psychologist and coach for therapists, discusses the importance of understanding core emotional needs in both therapy and marketing.

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Episode 15. The Secret to Therapists Making Money on Vacation

Making money every day during vacation sounds like a dream for therapists. But it’s possible. In this episode of Thriving Therapist Talk, Nadene Van Der Linden discusses how her business generated income every day while on a six-week vacation without actively consulting, marketing and selling.

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Episode 14. The Best Social Media Platforms for Therapists in Business

In this conversation, Nadene Van Der Linden, a clinical psychologist and coach for therapists, discusses the best social media platforms for therapists. A lot of therapists are worried about how much time social media can absorb. They don’t want to waste a of time that can be used elsewhere in your business. If you’re not sure where to start to get the best results for your business, therapist, you’re not alone. 

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Episode 12. Stop Making This Marketing Mistake Therapists. Do This Instead.

When your marketing content doesn’t connect, it’s disappointing but there’s one common mistake almost all therapists make. In this episode I talk about the power of simple marketing messages and what you can learn from coaches like Mel Robbins even if you don’t find their content interesting.

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Episode 11. How Therapists Can Build a Trusted Brand with Dr Aaron Frost

In this episode of Thriving Therapist Talk, host Nadene van der Linden speaks with Dr. Aaron Frost about the evolution of Aaron and wife Dr Rebecca Frost’s business, Benchmark Psychology and various training programs. They discuss the importance of having a strong ‘why’ behind their work, the challenges of marketing, and the dynamics of running a business with a spouse.

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Episode 9. Therapists, Let’s Create Financial Fairness in Your Private Practice

In this conversation, Nadene Van Der Linden discusses the complexities surrounding therapist fees, particularly cancellation fees, and the emotional and financial implications for both therapists and clients. She emphasizes the importance of understanding the business aspect of therapy, the impact of financial privilege, and the necessity of having a clear cancellation policy to ensure a sustainable practice.

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Episode 8. Visibility Online: Therapists, Lets Lose the Judgement and Make Profit

Uncomfortable with being visible online? Think it’s only for therapists who want to be be famous, attention seekers or maybe something worse? This episode is for you. It’s time to rethink your approach to visibility, stop the judgment and bring in the clients and sales you want AND, importantly the profit.

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Episode 7. The Biggest Marketing Mistakes Therapists Make

Nadene Van Der Linden discusses the challenges therapists face in marketing themselves effectively. She emphasizes the importance of niching down to attract the right clients, build trust and make more money. The conversation explores how therapists can differentiate themselves through specialized marketing strategies, understand consumer needs, and create a unique brand that resonates with their target audience.

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Episode 6. Business Surprises What This Therapist Wished She Knew

In this conversation, Nadene talks honestly about what she didn’t know about being a therapist with additional income streams. She discusses the challenges and opportunities therapists face when diversifying their income streams. She emphasizes the importance of acknowledging the unknowns in business, the necessity of support for administrative tasks, and the balance between revenue growth, associated costs and self-care.

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Episode 5. The Power of Facebook for Therapists in Business

Facebook can can create incredible exposure for showcasing your expertise as a therapist. This episode focuses especially on how to do that with facebook groups. Nadene discusses the pros and cons of facebook groups for therapists in business. In this episode, Nadene covers things you need to consider if starting a facebook group is something you’ve been thinking about.

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Episode 2. View into a Thriving Therapist’s Business

It’s not flashy revenue numbers and it’s not having full books. So what does a thriving therapist’s business look like? Common misconceptions of what a thriving therapist business is, inside my coaching client’s thriving therapist business, and the key factors to look for/ aim for in a thriving therapist business.

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