Making more money as a therapist

If you’re a therapist & your social media content is not resulting in bookings or sales, make sure you’re getting this right.The biggest problem I see in the content of therapists I coach is they don’t start strong and “hook” their ideal clients’ attention.The content might be helpful or show expertise but if you don’t stop the scroll, the right people don’t see it.Worse still, it might even be considered boring.I’m going to give some therapist specific examples of how you can change your content so it stops the scroll below.

It’s frustrating when you can’t make connections with GPs due to gatekeepers. Here’s what you’re going to grow your private practice instead (& why there’s a silver lining).You’re going to create a brand so strong that clients want to work with you, not who their GP recommends. Instead of relying on referrers to send clients your way, which relies on the right client coming in the door, the GP being available & lots of moving pieces outside of your control, you’ll take charge of your business & be done with the middleman.

You’ve heard of burnout but what about being bored-out? This is a term I learned yesterday in an ABC news article and I instantly connected with it.

Conferences are a great place for therapists to network, show case their skills and stay up to date with research. They are also a prime time to have your schema patterns fire up.

One of the common struggles for therapists who want to develop additional income streams is confusion about what to offer. No one wants to create an offer that doesn’t sell. Here’s what worked for me.

When you put marketing out there and it doesn’t convert into clients and customers, it’s super frustrating.

Things I’m not doing in 2025 to take my business to the next level (based on strategy coaches have tried to sell me in 2024).

A lot of therapists I’m talking to say that their Number 1 concern right now is that not enough referrals are coming into their business.

2024 is my 12th year in sole private practice and it’s got me reflecting a little about what I’d do differently if I was starting now.

I’ll say it. Being a Therapist. Is. Hard. Therapists tend to focus on the positive so talking about how truly hard our profession is can feel wrong.

What if instead of doing something more to thrive, you needed to stop doing something? For those of you who have been to my bootcamps or worked with me, you know I talk about strategies and efforts we use that don’t work.