Episode 44. It’s Been Done—Now Do It Your Way: Strategy for Competing with Other Therapists
In this insightgul episode of Thriving Therapist Talk: Business and Marketing Tips for Therapists, Nadene van der Linden dives into the emotional and strategic challenges therapists face when trying to carve out their niche in a crowded market. She explores the familiar “someone else is doing it too" wobble—that moment of doubt and hesitation—as therapists question whether their ideas are original or valuable enough to stand out.
Key takeaways:
The Wobble Is Normal: Feeling uncertain about your ideas is a shared experience among therapists. It’s not a red flag—it’s a sign to reflect and refine.
Originality vs. Authenticity: Nadene reminds us that very few ideas are truly new. What matters is how you personalize and deliver them.
Avoid the ‘Blue Ocean’ Trap: Waiting for a groundbreaking idea can delay your growth. Start with what excites you and evolve it.
Therapist Communities: While supportive, these spaces can also feel competitive. Focus on collaboration over comparison.
Branding & Engagement: Your unique voice and approach are what differentiate you—not just your niche.
Market Reality Check: Passion is essential, but viability matters. Not every idea will thrive, and that’s okay.
Coaching as a Catalyst: Strategic coaching can help uncover blind spots and build a sustainable business model.
Shared Niches, Unique Voices: You don’t need to reinvent the wheel—just make it roll your way.
Amplify Your Expertise: Lean into what you know and love. That’s where profitability and impact meet.
Listen here:
Ready to do the mindset work you need to do to create profitable additional income streams. Nadene invites you to join the next round of Thrive Amplified, her 6 week coaching intensive for therapists wanting to expand beyond 1:1 therapy and create profit from their expertise.
