Episode 64. Finding Your Voice & Niche — Dr. Alison Bocquee on Schema Therapy, Branding & Visibility
In this inspiring episode of Thriving Therapist Talk: Business and Marketing Tips for Therapists, host Nadene van der Linden sits down with Dr. Alison Bocquee, a clinical psychologist and leading trainer in child and adolescent schema therapy. Alison shares her inspiring journey from generalist practice to becoming a niche expert, and how self-reflection played a pivotal role in uncovering her true passion.
The conversation dives into the challenges therapists face with visibility, especially on social media, and how Alison overcame those hurdles by embracing creativity, consistency, and strategic platform choices. She opens up about the importance of personal branding, learning through feedback, and staying aligned with what works for your business.
Alison also gives us a glimpse into the future of schema therapy training in Australia—and why niche specialization can be the gateway to more meaningful work and professional growth
Key takeaways:
Alison shares her tips to overcome fear about visibility on social media
How Alison went from dread to enjoying the process of posting
The changes that have happened since Alison niched her business
Lessons on growing a brand as a leader in schema therapy
Tune in for practical insights and tips to build your brand and business like Alison did.
