Episode 67. Identity, EMDR, and Visibility: Journey to a Thriving Therapy Practice with Helen Tang.
In this inspiring episode, Nadene van der Linden sits down with Helen Tang, a Vietnamese Australian psychologist who has carved out a powerful niche supporting Asian Australians through culturally attuned therapy and EMDR.
Helen opens up about her personal and professional evolution- from grappling with imposter syndrome around her cultural identity, worrying about making enough money in private practice to building a thriving practice that now boasts a waitlist and creating online offers through Asian in Progress.
Key takeaways:
Key themes include:
Niching with Purpose: Helen’s shift from general psychology to a culturally focused niche brought clarity, joy, and deeper impact to her work.
Mindset Mastery: She credits key mindset shifts and coaching support for helping her overcome self-doubt and embrace visibility.
Marketing with Meaning: Though initially uncomfortable, Helen’s presence on social media became a vital tool for connection and growth.
Cultural Empowerment: Her project, Asian in Progress, is an online learning hub designed to help Asian Australians navigate emotional wellbeing and cultural identity.
Helen’s journey is a testament to the power of authenticity, strategic niching, and the courage to be seen. Whether you're a therapist or simply someone navigating identity and growth, this episode offers rich insights and inspiration.
Listen here:
To learn more about ways to work & train with Helen
https://www.trueyoupsychology.com/
https://www.instagram.com/helentang.psychologist/
https://www.instagram.com/asian.inprogress/
Ready to create profitable additional income streams? Nadene invites you to join the next round of Thrive Amplified, her 6 week coaching intensive for therapists wanting to expand beyond 1:1 therapy and create profit from their expertise.
