How to Grow Your Therapy Practice Without GP Referrals: Build a Brand Clients Choose First.
“I just can’t get a meeting with GPs. I can’t even get in the door.”
It’s frustrating when you can’t make connections with GPs due to gatekeeper.
Here’s what you’re going to do to grow your practice (& why there’s a silver lining).
You’re going to create a brand so strong that clients want to work with you, not who their GP recommends.
Instead of relying on referrers to send clients your way, which relies on the right client coming in the door, the GP being available & lots of moving pieces outside of your control, you’ll take charge of your business & be done with the middleman.
It’s incredibly empowering to stop relying on GP referrals & generate them yourself.
How do you do this?
create a website where every page instantly communicates you’re the one who can help
a bio that does the same
content marketing like blogs & socials that speaks to your ideal client (no generic 5 tips stuff)
paid ads with messages that draw in the right clients
strategic networking
Remember: when you hit a road block there is always an alternative way to market your practice. Doing it this way frees you of a lot of the problems that relying on GP referrals create.
I’ve had a business that doesn’t rely at all on GPs for 4 years now and it’s a much better way to do business.
My instant access offer Marketing Magic shows you all the steps I used to attract ideal clients without needing a GP to send them your way.
Yours in thriving,
Nadene
P.S. Want individualised marketing and branding support for your business? Book a one-to-one coaching sesion with me.
