Episode 47. Scaling Your Offers: One-to-One vs. One-to-Many for Therapists
In this clarifying episode of Thriving Therapist Talk: Business and Marketing Tips for Therapists, clinical psychologist and coach Nadene van der Linden explores the pros and cons of one-to-one and one- to- many offers. She highlights the appeal of one-to-many formats like webinars and instant-access products, which can generate passive income after an initial investment of time and marketing.
Nadene emphasizes that group offers come with challenges, including the need for active launches, strategic marketing funnels, and scheduling logistics that can deter clients who prefer personalized, private sessions. One-on-one coaching, by contrast, is often easier to sell due to its flexibility and direct value. Nadene encourages therapists to consider their own preferences and business goals, noting that one-on-one services can be packaged creatively to avoid trading time for money. Ultimately, success in either model requires a blend of mindset, marketing, and sales strategy, and Nadene offers coaching support for those ready to refine their approach.
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