Episode 48. Name It Right, Sell It Fast: A Therapist’s Guide to Profitable Offers
In this practical and eye-opening episode of Thriving Therapist Talk: Business and Marketing Tips for Therapists, clinical psychologist and coach Nadene van der Linden dives into a deceptively simple yet game-changing topic: how you name your offers—even your freebies—can make or break their success.
Nadene explains that therapists often fall into the trap of naming resources based on what they think clients need, rather than what clients actually want. She stresses that even free offerings must be marketed with intention, and that the title is your first—and sometimes only—chance to capture attention and spark engagement.
If you’ve ever wondered why your freebie isn’t getting traction—or how to make your offers irresistible—this episode is a must-listen. Nadene’s insights will help you craft titles that speak directly to your ideal clients and drive real results.
Listen here:
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